raffinée the label respects your privacy and is committed to protecting your personal information in accordance with the Australian Privacy Principles set out in the Privacy Act 1988 (Cth).

This Privacy Policy outlines how we collect, use, disclose, and store your personal information when you visit our website or engage with us via our products, services, or communications.

1. What Personal Information We Collect

We may collect the following types of personal information:

• Your name, email address, phone number and postal address

• Billing and shipping information

• Order history and customer support correspondence

• Marketing preferences

• IP address, browser type, and device data when you visit our website

• Information provided through social media interactions or promotions

We do not collect your payment details directly; all payment data is handled securely by our third-party payment processors.

2. How We Collect Your Information

We collect personal information when you:

• Place an order through our website

• Subscribe to our newsletter

• Enter a competition or promotion

• Contact us for customer support

• Interact with us on social media or via other digital platforms

• Browse our website (automatically collected through cookies and analytics tools)

3. Why We Collect It

We collect and use your personal information to:

• Fulfil and manage your orders

• Provide customer service and respond to your enquiries

• Send you order confirmations, shipping updates, and customer support emails

• Send marketing and promotional materials (only if you have opted in)

• Improve your shopping experience through website optimisation and analytics

• Comply with legal obligations

4. Disclosure of Personal Information

We may disclose your personal information to:

• Third-party service providers (e.g. couriers, payment processors, email marketing platforms)

• Analytics tools such as Google Analytics or Meta Pixel for performance and advertising insights

• Government authorities, where required by law

We do not sell or rent your personal information to third parties.

5. Shopify and Third-Party Services

Our store is hosted on Shopify Inc. Shopify provides us with the e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases, and general Shopify application on a secure server behind a firewall.

For more insight, you may also want to read Shopify’s Privacy Policy.

6. Cookies & Tracking

Our website uses cookies to improve user experience and provide personalised services. These may include:

• Session cookies to keep track of your activity

• Analytics cookies for tracking website traffic and performance

• Marketing cookies for retargeting or advertising campaigns

You can adjust your browser settings to disable cookies if you prefer.

7. Direct Marketing

We may use your personal information to send you marketing materials, including newsletters and promotional offers, where you have opted in.

You can opt out at any time by clicking the unsubscribe link in our emails or contacting us directly at hello@raffineethelabel.com.